Florida Blue – Championing Florida’s Health

Complete Blue Cross Blue Shield 10-story office building, Jacksonville Riverside Complex. From Mel Snead's Collection of 9 large format photographs of BCBS's Riverside Complex Addition. Date: January 1968

Our Heritage

For more than 75 years, Florida Blue has been focused on our mission to help people and communities achieve better health.  We brought the first Blues plan to Floridians in 1945 to enable access to quality, affordable care. In the decades since, we’ve built a new world of health care resources. Today, our mission-driven, not-for-profit model continually puts innovation to work for nearly 6 million members.

In our pursuit to deliver high-quality, affordable care for all, Florida Blue has become the largest single state provider of individual marketplace plans in the country. In 2006, we were the first insurer to open neighborhood hubs where members could speak directly with experts about their health.

Throughout the last two decades, we’ve tackled critical health inequities among at-risk communities with our partners and through our Florida Blue Foundation — the state’s largest health-focused philanthropic organization.

Our Purpose

Advancing health has always been at the center of our story. From the critical coverage that delivers peace of mind to the full breadth of health solutions that care for every aspect of your well-being, you can rest assured that Florida Blue is always looking out for you, your family, and your community.

We are so much more than an insurer. We’re your health partner, working to lower your costs, make your benefits easy to access, and providing you with a broad range of health services that include traditional medical care, mental well-being, preventive care, and so much more. As a policyholder-owned not-for-profit, we invest resources to keep health care costs lower and work hard to ensure as many people as possible have access to high-quality, affordable, and equitable care.

We’re always working, always investing, and always advancing toward a better state of health.

Championing Florida’s Health

Health is shaped by far more than what happens at your doctor’s office or hospital. Florida Blue recognizes the need for whole-person care including physical, mental, and social health. There is no one-size-fits-all approach to care, but rather holistic health solutions tailored to the unique needs of individuals and communities.

We work closely with hundreds of trusted partners to break down barriers, reduce stigmas, address social determinants of health, and identify factors that negatively impact the health of our communities. As we enhance our delivery of whole-person health, we’re continuing to address the need for greater affordability, accessibility, and equity to advance better health outcomes and serve as a driving force for change and innovation through cutting-edge health solutions.

In Your Neighborhood

Our company is made up of people that genuinely care for the many communities we serve because they live, work, and play in them — cheering for the local teams, volunteering at local nonprofits, and engaging with neighbors at community celebrations.

Our local approach gives us a meaningful understanding of the many unique communities that make up our state and allows us to develop health solutions shaped for the distinctive needs of each one.

Whether you’re unsure how to find the right doctor, overwhelmed by a new diagnosis, or facing personal struggles in caring for yourself or others, our local Florida Blue Centers have community specialists and neighborhood nurses who provide personalized guidance, coaching, and support—in person, by phone, or virtually.

The best way for us to support the communities we serve, is to partner with them. That’s why we listen to you and work together to find solutions to a number of challenges. By teaming up with our community partners, we hope to collectively make a long-lasting, positive impact on the health of neighborhoods all across Florida — including yours.

To learn more, visit: www.FloridaBlue.com