ORLANDO – The Orlando Magic announced today a multiyear partnership with Planet Fitness. The partnership makes the fitness and wellness giant the Official Fitness Center of the Orlando Magic. Planet Fitness also becomes the presenting partner of the Magic’s Fast Break Pass, a popular ticket option for Magic games offering fans up to five games a month for $49.
“The Magic are thrilled to team up with Planet Fitness, aligning with one of our organization’s core values of health and wellness,” said Magic Senior Vice President of Global Partnerships J.T. McWalters. “As two companies that share similar values with an emphasis on customer service, we look forward to growing this partnership and connecting both of our brands with our local community.”
The partnership will also feature brand integrations including the Planet Fitness Fan Flex Cam, in-arena signage during all Magic home games, and co-branded digital and social content.
“Like the Magic, Planet Fitness is a very well-established brand in the Orlando market. We have been here for 20 years, and we continue to grow in-market as does the Magic’s fan base,” said Planet Fitness Senior Vice President of Marketing Scott Breault. “We are excited to continue to serve our community and bring our Judgement Free message to Magic fans everywhere.”
Planet Fitness strives to create a more judgement free planet by providing a clean, safe, welcoming and accessible health and wellness environment for all.
