ORLANDO – The Orlando Magic announced recently a multiyear partnership with Crooked Can Brewing Company, marking the first local craft beer deal in team history. The partnership also makes Crooked Can the Official Local Craft Beer of the Orlando Magic.
In celebration of the partnership announcement, Crooked Can is unveiling a new, co-branded Magic craft beer, the Sixth Man Lager (see photo above/in link), that will be available at the brewery and select retailers in Central Florida. The Sixth Man Lager will also make its debut at Kia Center on October 25 for the Magic’s home opener vs. the Brooklyn Nets.
“The Magic are thrilled to team up with a local favorite and established brand like Crooked Can Brewery,” said Magic Senior Vice President of Global Partnerships J.T. McWalters. “As two organizations with Central Florida roots, we have a lot in common – pride for our community and a strong connection with our fans. With an already established Central Florida following we look forward to growing together and amplifying our efforts in the local community.”
The partnership will also feature multiple touchpoints inside the Magic’s home, Kia Center, with a branded bar on the Club Level and a branded cart on the Terrace Level.
“As the hometown beer of Orlando, we could not be more pleased to partner with the hometown team,” said Crooked Can Brewing Company Founder Andy Sheeter. “We are looking forward to a successful season and a long-lasting partnership.”
“We are excited to be moving forward together in what we believe will be a very successful and exiting period for both our brands,” said Crooked Can Brewing Company Managing Partner Alan Delahunt.
As a 2024 World Beer Cup Silver Award Winner, locally based Crooked Can Brewing Company is committed to delivering high-quality, innovative beers that celebrate the unique flavors of the region. Focused on community and sustainability, Crooked Can prides itself on offering exceptional quality beers. For more information on Crooked Can Brewing Company and the Sixth Man Lager visit www.crookedcan.com/magic.
