ORLANDO – The Orlando Magic announced today a multiyear partnership with multi-hyphenate Curtis “50 Cent” Jackson’s Sire Spirits. The partnership makes the premium wine and spirits company the Official Spirit of the Orlando Magic and will showcase Jackson’s award-winning Branson Cognac and Le Chemin du Roi Champagne brands.
“The Magic are thrilled to team up with Sire Spirits and we welcome them to our partnership family,” said Magic Senior Vice President of Global Partnerships J.T. McWalters. “As two companies that are committed to excellence, we look forward to growing this partnership and connecting both of our brands in support of our local community.”
Partnership elements include entitlement of the Branson Bar on the Terrace Level and the Sire Spirits SKYLOUNGE both at the Kia Center. Other brand integrations include in-arena digital signage during all Magic home games, along with co-branded digital and social content.
“I’m thrilled to bring Sire Spirits to the Orlando Magic team,” said Curtis “50 Cent” Jackson. “I’m excited to spend more time in the Orlando market along with my G-Unity Foundation. We will do great things for the community.”
In addition, and to tip the partnership off, Sire Spirits and Jackson’s foundation, G-Unity, will partner with the Magic on community initiatives in February. Two upcoming initiatives include a supporting partnership of the Magic’s Black Business Summit and participation in the team’s Share the Magic program, which provides Magic game tickets to disadvantaged groups in the community. The G-Unity Foundation, founded by Jackson in 2003, supports programs that foster social and leadership skills in young people living in cities nationwide.
As a multi-faceted musician and entrepreneur Jackson’s company, Sire Spirits, was founded on the same attributes of hard work, quality and excellence. It has grown to a widely recognized brand featured in some of the top hotels, resorts, casinos, restaurants, nightclubs, bars and multiple professional sports venues across the country.
